New internet businesses often use SEO and web optimization.
Ranking on Google is the ultimate goal in making profits via the internet.
Their internet marketing budget is put into buying traffic, optimizing pages,
and establishing major PayPerClick programs with the major search engines
such as Yahoo and Google.

Marketing the Website

Submitting to search engines is the first step to market your website.
Listed below are other methods which should be used.

- search engine optimization
- Pay Per Click
- Search Engine Submission
- Generating Inbound Links and increasing Page Rank
- Building Content
- Adding Social Networking Tools such as forums

Each one of these tools has a benefit. Recently a website went from Page Rank 0 to Page Rank 4, and started receiving 300,000 hits a month with a budget of $50 a month. $20 a month was invested in a PayPerClick program to ‘boost’ it’s exposure on Google and be accepted and ‘ranked’ faster. The website was submitted to more than 3000 search engines, FREE, using www.webceo.com
This should only be done once or twice a year. They started an article writing, forum promoting campaign, and encouraging members to ‘put the word out.’ The inbound link campaign increased their Page Rank to PR4 within 5 months, a tremendous feat. Next, the site added social networking features like points and a chat. The important thing to remember is that search engines give more rank to pages inside the website, not the index or home page. Building links to the home page is becoming a waste of time. Instead, writing Five articles
with specific topics that contain high keywords, links to the rest of the website, and ‘hooks’, will generate much higher PR. In order to get inbound links, Click Here!

Francine Rice
Internet Marketing Blog
http://columbusadspot.com/sell-online/